How to Create Long Tail Keywords on your Blog
Long tail keywords are search terms that are more specific and usually longer than more commonly searched for keywords. They’re usually used by people further along in their buying cycle, and therefore have a higher conversion rate than the more general keywords. SEO consultant can use general keywords to focus as long as those keywords are not that really competitive.
For example, “cell phone” is a broad keyword with a lot of competition. “iPhone 5s” is a long tail keyword that gets less traffic but has much less competition.
So how do you find out what long tail keywords you should be focusing on? You can use Google Keyword Planner (or any other keyword research tool) to help you find out what keywords are being searched for by your target audience.
Once you have identified these keywords, it’s time to learn how to use them on your blog.
Include Long Tail Keywords in Your Blog Posts
The first thing you need to do is include the long tail keyword in the title of your blog post, as well as in the first paragraph. Try to keep it brief though – don’t force any words into your post just because they happen to be long tail keywords if they don’t fit naturally into the text.
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. This means that you may be able to target them easier by adding them to your content.
Long-tail keywords aren’t the only keywords you should be concerned with and they don’t represent the whole market. However, they can be important and may help you carve out a niche in your market.
Here are a few tips for how you can start using long tail keywords on your blog:
Remember that long tail is longer. Your keywords will usually be two, three, four, or more words long for this type of search. If you’re only targeting single words, you’re probably not using long tail keywords.
Use actual words in your keyword phrases. You should try to include natural language in your keyword phrases instead of just stuffing your content full of random letters and numbers. If you do this, Google will recognize it as an attempt at gaming their algorithms and penalize it accordingly.
When you’re writing content for your blog, it’s important to think about SEO. SEO is the process of increasing your organic ranking on a search engine and attracting more traffic to your site.
One way to increase your ranking is by using long tail keywords. What are long tail keywords? Long tail keywords are phrases or groups of words that people use to search for specific topics or products.
For example, if you were interested in searching for information about credit cards, you might type “credit card” into a search engine. That would be a general search term, but there are thousands of different kinds of credit cards with different benefits and drawbacks. If you wanted to find out more information about a specific type of credit card, you might type in “best travel credit card” or “best cashback credit card.” These are examples of long tail keywords that are used by potential customers who have already done some research and know the kind of credit card they want to find out more about.
As a blogger, you’re probably always looking for ways to increase traffic. A common method is to include keywords in your posts and focus on those that get the most traffic. This works well, but you’re missing out on a lot of traffic if you don’t also focus on long tail keywords.
Long tail keywords are more specific words and phrases that have less competition and fewer searches but convert better than short tail keywords. For example, “makeup” is a short tail keyword, while “how to apply eyeshadow for beginners” is a long tail keyword.
The reason long tail keywords can be so effective for bloggers is because it allows you to target visitors who are closer to making a decision about their need or purchase. They are further down the buying cycle because they know exactly what they want. People searching for “makeup” might not have any idea what they want or how much they want to spend.
There are plenty of tools out there that can help you come up with long tail keywords, but the one I use (and love) is Answer the Public.